9th October 2019
Mad World. Biggest. Best. Global. Event. Transforming. Mental health in the workplace.


What is Mad World?

Mad World is Europe’s only solutions-focused conference and exhibition with a clear mission: to eradicate stigma and spark a new era of mental health and wellbeing in the workplace.

We live in a “mad world”, an anxious world. Changes in the workplace are happening faster than ever before, digital disruption is the new norm, performance is the always-on aspiration, and the pressure is on to raise productivity.

Ambitions have never been greater. But with stress running high, energy levels low and a potential mental health crisis looming, there’s a growing sense of urgency about mental health pervading the business world.

Smart leaders recognise that mental health underpins business continuity, agility and performance, and that investing in mental health brings sustainable competitive advantage - for individuals, corporations and shareholders. Yet despite the best intentions and raised awareness, many organisations lack coherent, practical strategies that will create a real impact.

Responding to this need, we’re bringing all the best minds together to move beyond the “why” to the “how” and get down to purposeful business.

Mad World is a stimulating meeting of minds - blending commercial imperatives with the millennial mindset and practitioner expertise. Together, at the heart of a pragmatic and open discussion, our Forum will enable insight, exchange and action.

We’ll combine best-practice learning with the most exciting ideas driving future innovation. Our goal:- to equip up to 450 attendees, from the UK’s top 1000 largest companies through to SMEs, with a toolkit of practical insights.

Topics to be addressed include:

  • Innovative leadership thinking and the evolving role of the CEO
  • Understanding the next generation of leaders
  • Mental health in the workplace: a 2020 vision of the future
  • Millennials: linking attraction, retention, wellbeing and mental health
  • Engagement matters in the multi-generational workplace
  • Creating an inclusive work culture and environment that enables employees to thrive
  • Prevention is better than cure: easing transition from education to employment
  • Getting boardroom buy-in: building the business case for mental health and wellbeing
  • Who should be responsible for driving health and wellbeing strategies in the workplace?
  • The elephant in the room: changing the way we manage performance
  • Maintaining momentum and moving to the next level of implementation
  • Employee Assistance Programmes: fit for the future
  • Mental health: the opportunity
  • How AI, data, VR, AR, Voice and Block Chain are impacting mental health and wellbeing strategy
  • Using digital innovation to manage the stresses of the fast changing workplace
  • What’s in the pipeline? Preparing for Gen Z’s mental wellbeing needs
  • Does every company need a Chief Happiness Officer?

Alongside the conference, our exhibition will bring together 35 solution providers. Here, all conference attendees and additional visitors will be able to experience the latest solutions needed to implement lasting mental health strategies in the workplace.

Responsibility for mental health crosses job titles and departments and our delegate profile reflects this. From C-Suite to line managers and next-generation leadership teams, join us for collaboration, inspiration and to find the right solutions for your business – now, and for the future.

Mad World – Objective

By looking to the future Mad World will shift the conversation about mental health up a gear. By focusing on fresh thinking, we will draw in those that have not yet been reached as well as those that are looking for ways to build on and bolster their commitment to employee mental health.

What will make this event stand out?

Focusing on the future of workplace wellbeing, with the spotlight on mental health, clearly sets this event apart. There are no other events with this specific focus.

The event title Mad World Forum reflects the colloquial “mad world” saying, conveying a sense of turbulent change. It alludes to the challenges associated with the way in which mental illnesses have traditionally been perceived, while acknowledging the millennial openness and sense of playfulness. Forum reflects the safe community we are creating that allows for the open exchange of ideas.

Other features that will set the event apart include:

  • The inspiring content including:
    • Real life case studies from trailblazing companies to benchmark strategies against
    • Insight into strategies that are delivering tangible benefits
    • The opportunity to dive deeper into specific issues through roundtable discussions
    • An understanding of best practice and worst practice
    • Fresh perspectives from companies that are leading with corporate culture
    • Key trends, emerging practice and exciting ideas driving future innovation that will enable attendees to stay ahead of the curve and future proof their strategies
  • This is the only event that will bring all levels of management to the conversation
  • The opportunity to meet cutting edge solution providers

Why create Mad World now?

A pressing information need by employers and sense of urgency, combined with a growing and evolving market for relevant solutions, indicate the time is right to launch Mad World.